Lee Zalben, founder and president of New York City’s world famous Peanut Butter & Co,. grew up in Philadelphia eating a lot of peanut butter. While he was a student at Vassar College, Lee and his friends would constantly snack on peanut butter sandwiches during their free time and late night study breaks. They even made it into a competition where they would see who could make the craziest and most delicious peanut butter sandwich, which Lee says he would frequently win. It was during this time that Lee had the idea and vision of opening up a peanut butter sandwich shop.
After college, Lee started working in advertising and publishing in New York City, however he never forgot his dream of opening up a peanut butter sandwich shop. When he was 26 years old working in New York’s Greenwich Village, Lee spotted a vacant retail storefront near New York University. The next day Lee quit his job and started forming a business plan for his peanut butter sandwich shop. On December 21, 1998, Lee signed a lease at the vacant storefront and opened up Peanut Butter & Co. Sandwich Shop. They offered a variety of different peanut butter sandwiches as well as funky and unique new flavors of peanut butter.
It wasn’t long before everyone was begging to take some of the flavored peanut butter home with them, which is when they decided to take the product to the wholesale market. Now Peanut Butter & Co. sells ten of their delicious peanut butter flavors jarred in retail markets across the country, Canada, the U.K., Japan, and Hong Kong. The Peanut Butter & Co. Sandwich Shop is still a pilgrimage for all lovers of peanut butter. Lee Zalben created and continues to set the standard for gourmet, flavored peanut butter market.
Peanut Butter & Co.’s, line of all-natural peanut butter contains no hydrogenated oils no cholesterol, no trans-fats and, no high fructose corn syrup. Their flavors are gluten-free, vegan, and certified kosher. They use strictly USA-grown peanuts and continue to bring us unique, delicious, and healthful peanut butter products. Shop online with Louis Winz and pick up a few jars to make your own delicious, unique peanut butter sandwiches at home!